Updated 2026-10-09
Undervalued Consumer Stocks: Fair Value vs Price
25 consumer stocks ranked by upside to SageNoodle's fair value estimate; 5 rated undervalued as of 2026-10-09. Price refreshed through the trading day.
| Company | Price | Fair value | Upside | Verdict |
|---|---|---|---|---|
| Corteva (CTVA) | USD 13.38 | USD 72.96 | +445.1% | Fairly Valued |
| Pilgrims Pride (PPC) | USD 28.47 | USD 38.50 | +35.2% | Undervalued |
| NIO (NIO) | USD 3.56 | USD 4.62 | +29.6% | Undervalued |
| Conagra Brands (CAG) | USD 13.40 | USD 15.95 | +19.0% | Undervalued |
| Colgate Palmolive (CL) | USD 88.59 | USD 102.00 | +15.1% | Undervalued |
| Pepsico (PEP) | USD 125.92 | USD 144.97 | +15.1% | Undervalued |
| Mcdonalds (MCD) | USD 236.35 | USD 271.00 | +14.7% | Fairly Valued |
| NIKE (NKE) | USD 34.82 | USD 39.71 | +14.0% | Fairly Valued |
| Walt Disney (DIS) | USD 107.75 | USD 122.50 | +13.7% | Fairly Valued |
| Home Depot (HD) | USD 291.18 | USD 314.38 | +8.0% | Fairly Valued |
| Target (TGT) | USD 154.99 | USD 166.00 | +7.1% | Fairly Valued |
| Lowes Companies (LOW) | USD 185.76 | USD 195.00 | +5.0% | Fairly Valued |
| Mondelez International (MDLZ) | USD 60.40 | USD 62.00 | +2.6% | Fairly Valued |
| PROCTER & GAMBLE (PG) | USD 151.40 | USD 145.64 | -3.8% | Fairly Valued |
| Altria Group (MO) | USD 71.83 | USD 69.00 | -3.9% | Fairly Valued |
| Best BUY CO (BBY) | USD 88.75 | USD 85.00 | -4.2% | Fairly Valued |
| GAP (GAP) | USD 23.27 | USD 21.60 | -7.2% | Fairly Valued |
| Starbucks (SBUX) | USD 92.38 | USD 85.00 | -8.0% | Fairly Valued |
| Coca Cola (KO) | USD 88.25 | USD 80.00 | -9.3% | Fairly Valued |
| Philip Morris International (PM) | USD 200.28 | USD 175.00 | -12.6% | Fairly Valued |
| Costco Wholesale Corp /NEW (COST) | USD 945.74 | USD 795.00 | -15.9% | Fairly Valued |
| Walmart (WMT) | USD 111.19 | USD 90.00 | -19.1% | Fairly Valued |
| Apple (AAPL) | USD 335.10 | USD 270.00 | -19.4% | Overvalued |
| Estee Lauder Companies (EL) | USD 97.83 | USD 77.40 | -20.9% | Overvalued |
| GameStop (GME) | USD 26.43 | USD 17.50 | -33.8% | Overvalued |
Methodology
Fair values come from each company's latest SageNoodle research report (probability-weighted bull, base and bear scenarios); prices refresh through the trading day. Companies whose price and valuation currencies differ are excluded. A fair value is a model output, not investment advice.