Apple Inc. · News & developments
Apple replaces its EU per-install fee with a 5% commission on outside-App-Store sales
Apple says its revised EU app business terms took effect October 1. The terms replace the per-install Core Technology Fee with a 5% commission on qualifying digital transactions in apps distributed outside the App Store, and remove the Initial Acquisition Fee and Store Services Fee. Developers must accept the updated agreement to move to the unified terms.
Why this matters
The new rate ties Apple’s charge on alternative distribution to sales instead of installs, so Apple collects only when covered transactions occur. That may make the terms more predictable for developers with large audiences but modest sales, while reducing Apple’s take from any activity that previously generated the eliminated fees. The net effect on Services revenue and margins is still unknown: it depends on how developers distribute apps and process payments, and on what the replaced fees would have generated.
Written with AI from the linked sources and reviewed by a SageNoodle editor. How we work.
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