Rivian Automotive, Inc. / DE · News & developments
Rivian’s R2 Starts at $48,000 With a 345-Mile Range
Source: Stock TitanBullish
Rivian announced that its new R2 electric SUV would start at $48,000 and offer a reported 345-mile range. The headline identifies the vehicle’s initial pricing and range positioning ahead of broader rollout.
Why this matters
The price point expands Rivian’s addressable market beyond its higher-priced vehicles and is central to the volume assumptions behind the long-term thesis. Whether the company can deliver the stated product at attractive gross margins remains unproven; lower pricing could increase demand while also limiting per-unit contribution.