MCDONALDS CORP · News & developments
McDonald’s says its U.S. business is falling short and names a new market leader
Source: CNBCBearish
McDonald’s said its U.S. business was falling short and announced a new head for its largest market.
Why this matters
The U.S. is a central driver of the company’s franchised royalty stream and operating cash flow. The leadership change raises execution risk in the near term; evidence of improved traffic, sales and margins is needed to support the existing valuation.